“The power of lighting is far more than simple illumination.
Psychologically it can control wellbeing, health and behaviour which is why it’s imperative to incorporate good lighting solutions to maximise your retail space.”
It’s easy to dismiss lighting as simple illumination for practical reasons. But there is much research into the power of lighting and the huge psychological impact it can have on our wellbeing, health and behaviour. Lighting is something far more integral to our everyday lives than we give it credit for – and explains why, here at Studio R, we’re so passionate about providing lighting solutions that deliver maximum results for your business.
Our understanding of how lighting can affect a person and their behaviour is what allows us to create bespoke lighting solutions for all of our clients. Tailored to deliver custom results based on a variety of factors, we know we can deliver lighting sources that will complement your business model and retail needs.
The psychology behind lighting covers a broad spectrum. Research has shown that brighter light can intensify emotions and more saturated lighting colours can also amplify the way a person feels. Lower light levels encourage a more consistent emotive level and they can be quite calming, while muted lighting colours can also be linked to a more stable mood.
While it’s not always possible to fill your retail space with natural light (which is proven to make you happier) it is possible to fill your space with lighting sources that will work in your favour and induce a specific feeling. For example, white light and cooler blue light encourage energetic responses due to the way it suppresses natural melatonin levels. It effectively makes you feel more awake and alert. Combined with the proven way brighter lighting sources can intensify emotions, it means that bright, white light is an excellent option for retail.
In addition, red or amber lighting can affect things like our body clock as it’s proven to increase melatonin secretion which encourages better sleep at night. And as we all know: better sleep at nights means we’re more alert and cognitively better all-round. It’s been recommended to limit red light exposure to the evenings if you want to naturally encourage a better night’s sleep and the result should be a healthier mental state.
Appropriate light levels and colour have positive effects on people and a lack of those things creates a negative impact on wellbeing. It helps to explain things like Seasonal Affective Disorder (SAD) during the winter months due to bright natural light being less accessible.
The power of lighting is far more than simple illumination. Psychologically it can control wellbeing, health and behaviour which is why it’s imperative to incorporate good lighting solutions to maximise your retail space. The benefit is that a well-lit space will offer the perfect environment for your staff to flourish and your customers to shop and revisit often.